role
team
tools
DURATION
User Research
Product Design
UI/UX Design
Design Systemrs
Vicky Li
Nicole Cristobal
Nia Toprakashvili
Joyce Ahn
Figma
Creative Suite
Slack
Miro
16 Weeks
project OVERview
Beyond finding cheap flights, Hopper aims to empower users to travel smoothly from start to finish. Our goal was to streamline the booking journey and make the entire travel experience easier, clearer, and more personable.
the CHALLENGE
OPPURTUNITY
How do we make travel more personal while strengthening community connections?
Creating an all in one app that encompasses the entire travel experience from start to finish.
USER research
What did we find?
empathy interview insight
Planning a trip is often stressful for both solo and group travelers. People want everything streamlined in one place, and they prioritize time efficiency and budget when they travel.
PAIN POINT 1
BUDGETING
PAIN POINT 2
COMMUNITY
PAIN POINT 3
PLANNING
Henry Chowdhury (21)
HOMESICK STUDENT
BUDGET BUDDY
Tim Smith (28)
DIGITAL NOMAS=D
Mary Thomas (37)
OFF-DUTY MOM
BUDDY BOARD
features
PROPOSED SOLUTIONS
RESULTS
Three new features will be introduced as part of the Buddy System: Buddy Board, Buddy Finder and Buddy Board to help users throughout their travelling process.
features
Design system
RESULTS
what we learned?
kpi measures
Buddy Finder KPI
Budget Buddy KPI
Buddy Board KPI
KEY TAKEAWAYS
Simplicity Matters
People are overwhelmed by fragmented tools and information. They want a single, streamlined place to plan, budget, and book their trips with less stress.
Assurance
Users seek clear guidance and validation at every step, especially when making price-sensitive decisions.
Cohesive UI
Refreshing the interface and expanding core features makes Hopper feel more intuitive, modern, and supportive throughout the entire travel journey
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