VICKY LI
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Hello explorer,
Hello explorer,
I’m
I’m
I’m a NYC-based digital designer, creative thinker, and proud cat mom who loves turning ideas into playful, expressive designs.
I’m a NYC-based digital designer, creative thinker, and proud cat mom who loves turning ideas into playful, expressive designs.
Graduating from FIT 2026
Graduating from FIT 2026
My Showcase
My Showcase
ALL WORKS / ux/ui design / branding
ALL WORKS / ux/ui design / branding
01
hopper
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
02
pop mart
Redesigning Pop Mart’s website to infuse playful personality, highlight products through engaging visuals, and create a cleaner, more intuitive browsing experience.
View Full Case Study
ui redesign
design systems
Art Direction
03
TD Bank
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
04
Pawse
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
01
hopper
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
01
hopper
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
02
pop mart
Redesigning Pop Mart’s website to infuse playful personality, highlight products through engaging visuals, and create a cleaner, more intuitive browsing experience.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
02
pop mart
Redesigning Pop Mart’s website to infuse playful personality, highlight products through engaging visuals, and create a cleaner, more intuitive browsing experience.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
03
td bank
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
03
td bank
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
04
pawse
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
04
pawse
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
01
hopper
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
01
hopper
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
02
pop mart
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
02
pop mart
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
03
td bank
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
03
td bank
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
04
pawse
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
04
pawse
Redesigning UI visual identity & expanding Hopper’s features making the booking and travelling process more fluid.
View Full Case Study
UI/UX design
Research & strategy
Motion Graphics
Brand identity
Let's Chat !
Let's Chat !
Let's Chat !
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RESUME
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©2025 Vicky Li
©2025 Vicky Li
©2025 Vicky Li