Digital Designer, Creative, Illustrator, and Proud Cat Mom currently based in NYC.

Experiential Design Intern @ Factory360

Graduating from FIT 2026

Digital Designer, Creative, Illustrator, and Proud Cat Mom currently based in NYC.

Experiential Design Intern @ Factory360

Graduating from FIT 2026

Digital Designer, Creative, Illustrator, and Proud Cat Mom currently based in NYC.

Experiential Design Intern @ Factory360

Graduating from FIT 2026

HOPPER TRAVEL APP

Redesigning Hopper’s UI and adding new features to make the booking and traveling experience more seamless, intuitive, and complete for our users.

UX/UI DESIGN

RESEARCH/SRATEGY

MOTION GRAPHICS

TD BANK

Reposition TD Bank using a dynamic, flexible brand system that strengthens perceptions of approachability, sustainability, and long-term financial guidance.

ART DIRECTION

RESEARCH/SRATEGY

BRANDING

POP MART

Redesign Pop Mart’s UI to capture the playful, fun spirit of the brand while ensuring the experience remains functional and accessible throughout devices.

UI DESIGN

DESIGN SYSTEM

ART DIRECTION

GOOF & GAFF

Expressive and playful typeface inspired by my love for animation and all things cute.

TYPEFACE DESIGN

MOTION DESIGN

VISUAL DESIGN

HOPPER TRAVEL APP

Redesigning Hopper’s UI and adding new features to make the booking and traveling experience more seamless, intuitive, and complete for our users.

UX/UI DESIGN

RESEARCH/SRATEGY

MOTION GRAPHICS

TD BANK

Reposition TD Bank using a dynamic, flexible brand system that strengthens perceptions of approachability, sustainability, and long-term financial guidance.

ART DIRECTION

RESEARCH/SRATEGY

BRANDING

POP MART

Redesign Pop Mart’s UI to capture the playful, fun spirit of the brand while ensuring the experience remains functional and accessible throughout devices.

UI DESIGN

DESIGN SYSTEM

ART DIRECTION

PAWSE

Pawse is an adorable friendly digital pet that protects kids online while teaching them the consequences of unsafe or harmful behavior on the internet.

PRODUCT DESIGN

UI/UX DESIGN

ART DIRECTION

HOPPER TRAVEL APP

Redesigning Hopper’s UI and adding new features to make the booking and traveling experience more seamless, intuitive, and complete for our users.

UX/UI DESIGN

RESEARCH/SRATEGY

MOTION GRAPHICS

TD BANK

Reposition TD Bank using a dynamic, flexible brand system that strengthens perceptions of approachability, sustainability, and long-term financial guidance.

ART DIRECTION

RESEARCH/SRATEGY

BRANDING

POP MART

Redesign Pop Mart’s UI to capture the playful, fun spirit of the brand while ensuring the experience remains functional and accessible throughout devices.

UI DESIGN

DESIGN SYSTEM

ART DIRECTION

PAWSE

Pawse is an adorable friendly digital pet that protects kids online while teaching them the consequences of unsafe or harmful behavior on the internet.

PRODUCT DESIGN

UI/UX DESIGN

ART DIRECTION

Thanks for stopping by!

© 2024 Vicky Li. Designed & Developed with care.

Work

TD Bank

Pop Mart

Pawse

Thanks for stopping by!

© 2024 Vicky Li. Designed & Developed with care.

Work

TD Bank

Pop Mart

Pawse

Thanks for stopping by!

© 2024 Vicky Li. Designed & Developed with care.

Work

TD Bank

Pop Mart

Pawse