role
team
tools
DURATION
UI Design
Art Direction
Motion Graphics
Case Study
Vicky Li
Figma
Creative Suite
After Effects
10 Weeks
project OVERview
the CHALLENGE
Infuse the website with personality to reflect the brand’s playful nature, present products in a more engaging and visually appealing way, and streamline information to reduce clutter and improve clarity.
BRAND research
What did we find?
MISSION STATEMENT
Celebrate daily moments and inspire through designer toys and fun experiences
CORE VALUE
CREATIVITY
CORE VALUE
JOY AND PASSION
CORE VALUE
COMMUNITY
VISUAL IDENTITY
PRODUCT DETAIL PAGE
hIGHLIGHTS
The product is showcased at an enlarged scale to emphasize its intricate details, while thoughtful visual and directional cues guide users seamlessly through the experience, hinting at what’s coming next.
dynamic system
RESULTS
what did we achieve?
impact
Consistent UI
A visually appealing and intuitive UI design that aligns with the brand’s playful identity while enhancing usability and user engagement.
Relationship to User
Enhance interactive connections between the user and the brand to foster engagement and loyalty.
VISUAL LANGUAGE
Showcase products in a clean, organized layout with playful design elements that capture the brand's personality.
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