role

team

tools

DURATION

Visual Design

Typeface Design

Graphic Design

Motion Design

Vicky Li

Figma

Creative Suite

After Effects

16 Weeks

project OVERview

A goofy, expressive typeface celebrating my passion for animation and cute little things.

TD Bank is one of the largest banks in the U.S., serving over 10 million customers with a full range of financial products and services. It also operates across Canada through separate branches. Our goal was to refresh TD Bank’s visual identity and develop a design system that feels friendlier, more approachable, and more community-focused.

STYLE

Display, Sand Serif, Playful, Bubbly

VISUAL IDENTITY

LETTER FORM

BRANDING

APPLICATIONS

APPLICATIONS

RESULTS

what we learned?

what we learned?

KEY TAKEAWAY

I loved exploring how the principles of animation can shape type, revealing how even static letterforms can feel dynamic and full of motion.

Thanks for stopping by!

© 2024 Vicky Li. Designed & Developed with care.

Work

TD Bank

Pop Mart

Pawse

Thanks for stopping by!

© 2024 Vicky Li. Designed & Developed with care.

Work

TD Bank

Pop Mart

Pawse

Thanks for stopping by!

© 2024 Vicky Li. Designed & Developed with care.

Work

TD Bank

Pop Mart

Pawse